Updated: Nov 7, 2021
Cultural Anthropologists study how people who share a common cultural system organize and shape the physical and social world around them. And, in turn, are shaped by those ideas, behaviors, and physical environments. Additionally, the aim of cultural anthropology is to determine covariations among groups of people.
Changes in institutions and ideologies are the main goals in cultural anthropology and its studies. Cultural anthropology can give individuals a better understanding of marketing, societal differences, and complex theories that develop over time. Looking backward: anthropology can supply us with a foundation by which to move forward with caution.
"Anthropology shows just how curious humanity is; studying its own kind unmercifully." -Tesla Hague
How is Cultural Anthropology Used in Marketing?
Thompson and Hirschman (1995) applied classic anthropology theories to study the consumers’ self-conception of body images and self-care practices in modern urban society.  What this means is that marketers are in dire need of more anthropology methods to understand customers. The reason is influential. Anthropologists study variants in consumers that in typical studies, marketers do not consider. For example, a marketer might study consumers based on region, whereas an anthropologist would study; the same consumer based on reactions and interactions to the marketing.
Cultural anthropology is increasingly used to understand consumers and ultimately drive results that differ in approach.
What Can Anthropology Do For Your Business?
Cultural Anthropology can also provide a rich cultural perspective for businesses owners. Gaining deep knowledge of customers can give owners an edge over the competition. To improve customer satisfaction, it should look for individuals that can introduce concepts from multi perspectives. Supplying an understanding of deep research into cultures and comprehending what motivates the customer. Businesses that operate on an international level are susceptible to identifying with only one culture or value. Taking root in the power of understanding can further establish even the well-established business of modern times.
The conclusion is that integrating a qualitative approach to marketing and business is proven successful. Whether you are an individual or a well-established business consider an outside thinker that is willing to incorporate ideas that are not already on the table. Even if you're neither, learning anthropology and its approach to understanding cultures can shed light on life's intricacies. Don't hold yourself back; dig deep into cultures and experience why humans experience in the ways they do.
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